The best magazine
Affiliate Marketing Tips - When to and Not to Build a List
Sometimes building a list for an affiliate product just isn't worth the effort.
But how do you know when not to do it? This article is going to share a few things that I've learned over the years as an affiliate marketer for building a list to promote whatever product it is you're promoting that I think you'll find helpful.
To start off with, you have to understand the reason WHY you're building the list in the first place.
It's not just so you can have a bunch of people to market to.
The real reason is because you feel you have something to offer these people that you can't offer within the space of one visit to the affiliate sales page.
That's the bottom line to this whole question.
If you have something more to offer, then offer it.
Question is, how do you know when you DO have something more to offer? In order to answer that question, you have to look at the niche itself.
Is there a lot of information available for that niche that isn't necessarily covered in the product or, at minimum, doesn't give away all the information that the product is selling? For example, let's say you're promoting a book on how to do article marketing.
There are a lot of things involved with successfully executing an article marketing campaign.
Sharing a short series of emails to a list with a few tips won't even put a dent in this subject.
That's how you know that building a list for the product might be a good idea.
Another thing to look at is if you have other products that you can offer this niche in relation to the original product.
For example, let's say you're promoting a generic how to make money online book.
The person buying it is probably going to have some interest down the road in more specific topics such as pay per click, list building, SEO and so on.
If that's the case, then building a list in order to promote other products is probably a good idea.
If upon examining the two items I've touched on above you find you have nothing to offer, then building a list probably doesn't make much sense.
You have no new info to offer and no other product to sell.
If the person didn't buy on the first go round, all you're going to be doing is sending that person one more sales pitch after another...
which is most likely going to annoy them to no end.
There you have it.
Two simple things to look at in order to determine whether building a list for the affiliate product you're promoting is worth the effort.
To YOUR Success, Steven Wagenheim