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What is Conversion Rate and How to Increase it to Earn More Money Online
Understanding what this rate is, and then increasing it it's actually quite simple.
A conversion rate is the percentage of website visitors who take the action you want.
Some marketers think that conversion rate is limited to the number of sales.
The desired action of your visitors can take various forms, but they can be divided into three main categories: a sale, a sign up or a download.
To improve the rate of conversion means to get more visitors to take the action that you wanted them to take.
The efficiency of these actions (sales, sign ups, downloads, etc.
) depends on several factors.
Analyzing and improving each factor, will determine the overall increase of the conversion rate.
Here are the most important tips to achieve this increase: - Offer products and services that are in demand.
- Create a clear and steady call to action.
- Make the sale or sign up process short and simple.
- Provide easy navigation.
- Optimize website loading speed.
- Ensure full browser support.
- Enhance trust by adding a phone number.
Beside these generally valid methods, there are some that apply to certain marketing strategies.
In email marketing, for example, you may offer a valuable free gift and make the emails' subject line more attractive.
You'll have to test and improve each side of your business, in order to obtain better results.
Your endeavor must target a higher conversion rate, that will lead to higher online earnings.