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Revealed - How to Target a Profitable Ezine Publishing Market
Chief among them is to understand who your readers are.
Writing and marketing to a classical music audience will do little good is you are using style and marketing techniques more suited to a hip younger crowd.
There are many demographics to choose from with distinct tastes and needs, so pulling together a targeted set of strategies is a must if you want to publish a profitable ezine.
Get close to the readership For the most part, you are likely involved with the target market you are planning to publish a profitable ezine for.
The trick is to not read a whole lot into the entire process.
The marketing phrase "keep it simple stupid" (KISS) really does apply.
Think about your habits and what you like.
Then ask your demographic about them.
If they tend to be the same as yours, write and work toward finding and solving those needs and habit issues.
A small group Remember that by definition an ezine is directed at a relatively small group of people.
To market a profitable ezine think small and don't overextend.
Purposely keep your marketing budget small and look for unique ways to get the message across.
If your ezine does take off , scale up and have some fun.
Adding in special features to fill a need is quite a bit easier then taking out a leading feature.
A solid ezine is viral.
Let it take off with a small targeted group and the profit will follow.