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Tips on Social Media Success As a Business
Build The Foundation
- Whichever social media medium you choose including Twitter, Facebook, LinkedIn, it should reflect positively on your company. Establish your presence correctly by choosing images, titles, headlines, and adding a detailed description to your profiles that will help target your demographic. Include details such as contact information, location, service, products and a brief company history. You want your company to be accessible to possible customers, therefore the more details you're able to provide, the better for your business.
- Seek out friends or followers. Adding people who are in your company's demographic to your social media network with a personal message invitation is the first impression that person will have of your company. Your personal invitation should be relevant to your company and not pushy. By adding people to your social network, you are also being added to theirs and will gain access to their followers. This serves to work as a domino effect, a move that increases your online visibility.
- Update your profiles regularly by posting information about new products or services you are offering and your company news. This allows you to advertise new products and services and keep your customers informed. If you fail to update and interact with your clients then they may stop following you, causing you to potentially lose some business.
- Social media marketing does not mean you should lose the human touch. Let your followers and friends know that you care. For example, if they post an update about something pertaining to your products or services, respond. Tell them how you can help them. Make sure every friend invitation and response you send out is written personally to the receiver, mention their name or an interest that they have posted in their profile. Take an interest in them.